Type of customer in 2018
Most of the organizations have a clear picture of what type of customer they want according to their business cycle. However, some brands have a large number of clients but still not the one they want. Customers are the ones who judge your products and services and provide you profit. To attain maximum benefit from your clients, brands should follow certain planning and strategies. Figuring out what are your ideal customers, grouping them into different categories and drive them according to their need is the best approach. However, here are a few tips that make you feel comfortable in identifying your ideal clients.
- Analyze your few past years and identify which type of customer bring more profit to your business.
- Examine your perfect project among those years. Identify what type of approaches and clients are involved in this success. Save this information for future.
- Identify the characteristics of your existing customers, Are they really that type of customer that can help you to achieve your goal?
- Recognize what are the most profitable products and services and what type of customer prefer those?
- Know whether you are moving with the market and customers’ trend or not? Are these trends a source of an increase in traffic?
Using these steps and gathered information, you can classify your customers into five broad categories. This will give you a clear picture that each category has the different type of the customers, behaviour, needs and require different approaches to make them more profitable.
1. Loyal Customers
Loyal clients are such type of customer that keeps coming back for your product and services. They also recommend your business to their friends and family. In fact, they are a fine source for enhancing your traffic as well as greatly affect your sales decisions. According to a research, these type of customer makes almost 50% of the company’s sale and 20% are customer based. A company should realize the worth of these buyers and show them how much you value them. Each company should treat the loyal customers politely, respectfully, individually and maintain the communication with them regularly through emails, social media, and telephone.
2. Discount Customers
The second type of customer is a key subscriber to your cash flow. They frequently visit the brand but prefer the discount deals or only buy low-cost products. When you offer more concessions and sales, they like to purchase more from you. To attract such type of customer, you should give them extra details about the products that will grab their attention and they will buy from you. Many organizations use such offers to increase their traffic and these type of customer can easily replace you when they experience other premium offers. To avoid such a situation, you have to provide added value and great customer service to your discount customers along with amazing packages.
3. Impulsive Customers
This type of customer doesn’t have a particular product or service to purchase. However, when they find a productive item, they urge to buy it. Sometimes, the impulsive customers are hard to convince and difficult to handle. They want to have a look at all useful products and services along with a complete description. When they find something useful, they instantly make the purchase decision. That type of customer doesn’t need much convincing to buy or require less effort to warm these leads up. Many brands like to serve that type of customer. However, if we clear the way to checkout and provide concise and immediate help to impulsive clients, they will more likely make a positive purchase decision.
4. Need-Based Customers
Need-based customers always require some specific products or services according to their need. If they don’t find the desired items, they will leave right away. Sometimes, it’s hard to satisfy that type of customer. They frequently visit but they are not a part of the regular buying cycle. Such type of customer should be treated positively and agents should ask them about their desired product or service. These clients can be turned into loyal customers and can give you long-term benefit if you treat them with a level of service that is not available from other brands and has a positive interaction with them.
5. Wandering Customers
Wandering customers make a large segment of your traffic but a small portion of your sale. That’s why they are less profitable as they are also not sure what to buy. These type of customer are eager to know about all the features of your products and services but show the least interest in buying. They will probably make a sense of interest if you explain the positive features of your services and brand to them in an efficient way. If they have a great customer experience with you, they can also refer you to their family and friends expanding your sales circle. To be successful, organizations should understand the behaviour and needs of their clients. Although we have to focus on our loyal customers as they make the base of our profit, there should be a wide range of services to leverage the impulsive customers. While the rest of the type of customer requires proper strategies and planning to nurture them and let them fall into the category of loyal as well as impulsive customers.